Branding, Digital

Introducing Adaptive Reuse for Experience Design & Development


Portent, Inc. Website Evolution - Adaptive Reuse: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

By Blake Scott

April 12, 2016

Does the word “redesign” terrify you? How about “adaptive reuse”? You don’t always need the all-in investment of a total redesign and rebuild. Blake Scott explains “adaptive reuse” in the context of digital experiences, and how we used an adaptive reuse strategy to reinvent our very own site, portent.com.

Blake Scott

Learning to effectively leverage multiple disciplines took years of formal education, personal curiosity, and professional experience. Buoyed by interdisciplinary expertise, I guide projects, practicing whole-system thinking and an Integrative Design Process.

Bio Projects Thoughts

Ready, Set, Geek Out!

Interested in seeing how it all turned out? Check out the accompanying project for the “Introducing Adaptive Reuse for Experience Design & Development” post.


Portent, Inc. Website Evolution - Adaptive Reuse: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

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Since you’ve made it this far, we’re going to venture a guess and recommend a few other posts & projects for you to explore. Plus, we always enjoy connecting with interesting people. Please feel free to get in touch!


We Make Place End Mark

Other Thoughts & Musings

Fancy more from our blog? Perhaps you’ll enjoy one of the curated posts, below.

A ShoeBox for Nike Reuse-A-Shoe: Perspective View from Front - Cropped for Featured Image - Design Blog

A ShoeBox for Nike Reuse-A-Shoe

After the ShoeBox Installation’s successful launch at the University of Oregon, Nike requested a proposal for a ShoeBox customized for Nike Reuse-A-Shoe.

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Marley Natural Website & Social Campaign Wins ADDYs: Two Silver ADDYs Won at Seattle's 2015 ADDYs, Glamour Shot 2 - Cropped for Featured Image - Design Blog

It’s Party Time: Marley Natural Wins Some ADDYs!

Celebrating the ADDYs wins for the design & development of the Marley Natural website and social media campaign for the international brand launch!

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Piqued Interest: Pinterest, Not Just for Girls Anymore: Pinterest Logo Over Site - Cropped for Featured Image - Design Blog

Piqued Interest: Pinterest, Not Just for Girls Anymore

Pinterest users skew dramatically female. What does this mean for the new network, and what moves should they make to capture the whole market.

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Work from Our Portfolio

Care to peek at our portfolio? Check out one of the curated projects, below.

ShoeBox Installation, Benefiting Nike Reuse-A-Shoe: Design for the Context - Cropped for Featured Image - Portfolio
ShoeBox Installation, Benefiting Nike Reuse-A-Shoe: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

ShoeBox Installation, Benefiting Nike Reuse-A-Shoe

An upcycled, flagship shoe recycling bin benefitting Nike Reuse-A-Shoe and Hope4Hoopers, designed for the University of Oregon CSBP’s chapter of Net Impact.

Explore the Project

Genie® SX-180 Product Launch Website: Site on iPad, iMac & iPhone - Cropped for Featured Image - Portfolio
Genie® SX-180 Product Launch Website: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

Genie® SX-180 Product Launch Website

Responsive web design & development for the product launch website for the Genie SX-180, the tallest self-propelled boom lift.

Explore the Project

Emerald Seven: We Make Place - Home Page on Three Devices, Cropped for Featured Image
We Make Place: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

Emerald Seven: We Make Place

Emerald Seven’s new website is live! From features to process, explore what went into our new website and portfolio, and the launch of “We Make Place.”

Explore the Project

Or, Traverse the Post Timeline

If exploring chronologically suits you better, navigate posts through the past and into the future, below.

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Introducing Adaptive Reuse for Experience Design & Development

Drop Us a Line #SimrellScott
Drop Us a Line #SimrellScott