Branding, Digital

Introducing Adaptive Reuse for Experience Design & Development


Portent, Inc. Website Evolution - Adaptive Reuse: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

By Blake Scott

April 12, 2016

Does the word “redesign” terrify you? How about “adaptive reuse”? You don’t always need the all-in investment of a total redesign and rebuild. Blake Scott explains “adaptive reuse” in the context of digital experiences, and how we used an adaptive reuse strategy to reinvent our very own site, portent.com.

Blake Scott

Learning to effectively leverage multiple disciplines took years of formal education, personal curiosity, and professional experience. Buoyed by interdisciplinary expertise, I guide projects, practicing whole-system thinking and an Integrative Design Process.

Bio Projects Thoughts

Ready, Set, Geek Out!

Interested in seeing how it all turned out? Check out the accompanying project for the “Introducing Adaptive Reuse for Experience Design & Development” post.


Portent, Inc. Website Evolution - Adaptive Reuse: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

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Since you’ve made it this far, we’re going to venture a guess and recommend a few other posts & projects for you to explore. Plus, we always enjoy connecting with interesting people. Please feel free to get in touch!


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Other Thoughts & Musings

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ShoeBox Installation: The Build

The story behind the construction of the ShoeBox Installation, a flagship shoe recycling bin at the University of Oregon, benefiting Nike Reuse-A-Shoe.

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Marley Natural International Brand Launch Website Design & Development: Site on Four Devices - Cropped for Featured Image - Design Blog

Light It Up: Marley Natural International Brand Launch Website

The story behind the integrative web design & development for the international brand launch of Marley Natural, the official cannabis brand of Bob Marley.

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A Shot at a Yahoo Logo Revamp: Panel 3 - Cropped for Featured Image - Design Blog

A Shot at a Yahoo Logo Revamp

A gently teasing letter to Yahoo! proposing a redesigned Yahoo logo that will help them shed their “old people internet” reputation and join the modern web.

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Work from Our Portfolio

Care to peek at our portfolio? Check out one of the curated projects, below.

ShoeBox Installation, Benefiting Nike Reuse-A-Shoe: Design for the Context - Cropped for Featured Image - Portfolio
ShoeBox Installation, Benefiting Nike Reuse-A-Shoe: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

ShoeBox Installation, Benefiting Nike Reuse-A-Shoe

An upcycled, flagship shoe recycling bin benefitting Nike Reuse-A-Shoe and Hope4Hoopers, designed for the University of Oregon CSBP’s chapter of Net Impact.

Explore the Project

A Watercolor Artist’s Color-Adaptive Responsive Portfolio: Site on iPad, iPhone & iMac - Cropped for Featured Image - Portfolio
A Color-Adaptive Portfolio Website for an Artist: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

A Color-Adaptive Portfolio Website for an Artist

A color-adaptive, interactive, responsive portfolio website for an artist that generates color palettes used to complement each piece of the artist’s work.

Explore the Project

Marley Natural International Brand Launch Website: Home Page on iMac Mockup - Cropped for Featured Image - Portfolio
Marley Natural International Brand Launch Website: Portfolio Project Icon - Emerald Seven, An Integrative Design Studio

Marley Natural International Brand Launch Website

Integrative web design & development for the ADDY-winning international brand launch website of Marley Natural, the official cannabis brand of Bob Marley.

Explore the Project

Or, Traverse the Post Timeline

If exploring chronologically suits you better, navigate posts through the past and into the future, below.

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Introducing Adaptive Reuse for Experience Design & Development

Drop Us a Line #SimrellScott
Drop Us a Line #SimrellScott