Topics
Branding
Branding is so much more than designing a logo. Sculpting an identity for an individual, a company, or a movement is a multifaceted endeavor that involves not only design, but brand strategy, marketing, and philosophy. This collection touches on elements of this complex and evolving realm that inherently bridges the digital and physical worlds.
Our branding portfolio projects.
Responsive Web Design & Development
Board & Vellum Website: Your Advocate for Great Design
A custom, award-winning website (dual Silver W3’s!) built from the ground up so this Seattle architecture and design firm can represent their work as beautifully in digital form as it exists in physical form.
Progressive Web Application Design & Development
Kalon Surf Website: The Luxury Surf Coaching Resort in Costa Rica
This immersive, award-winning site (W3’s in Gold and Silver!) illustrates the Kalon experience in digital form, telling their story through pixels, before you get to experience it in surf, sand, and jungle.
Responsive Web Design & Development
A Color-Adaptive Portfolio Website for an Artist 2.0
This latest version of this artist’s portfolio includes a CMS, and transforms the formerly single-page site into an integrated platform suited for the modern web.
Brand Identity Design & Development
An Adaptive Brand Evolution for Portent
Portent Inc.’s new visual brand identity is a brand evolution, not revolution. Why toss out history when you can integrate a company’s past and future?
Our branding posts.
Branding, Digital
Introducing Adaptive Reuse for Experience Design & Development
Does the word “redesign” terrify you? How about “adaptive reuse”? You don’t always need the all-in investment of a total redesign and rebuild. Blake Scott explains “adaptive reuse” in the context of digital experiences, and how we used an adaptive reuse strategy to reinvent our very own site, portent.com.
Read more.Branding, Digital
It’s Party Time: Marley Natural Wins Some ADDYs!
Marley Natural won some ADDYs! This gal experienced the awards gala from the outside, but she’s super proud of Blake and the team for pulling it off award-winning style. Clock that as one Silver for design/dev, and another for the social campaign at the Seattle level, and then another Silver for design/dev at regionals! BOOM!
Read more.
Branding, Digital
Light It Up: Marley Natural International Brand Launch Website
Every journey has a story. This story takes you behind-the-scenes of our journey through integrative web design & development for the international brand launch of Marley Natural, the official cannabis brand of Bob Marley. From early concept ideation, to an early morning, high-profile launch, follow along the path that led to that moment of “lighting it up.”
Read more.
Branding
A Shot at a Yahoo Logo Revamp
Dear Yahoo, The ’90s called. They want their logo back... Yahoo just admitted publicly what people under 35 have known for years: they are the mascot of “Old People Internet.” Well, Yahoo, the time is ripe for you to build a cocoon, spend some time reorganizing your entire being, and then emerge relevant again. But, just one thing: it better be with a new logo, like, say, this one.
Read more.
Branding, Conceptual, Product
A ShoeBox for Nike Reuse-A-Shoe
The successful launch of the ShoeBox Installation on the University of Oregon campus caught the attention of Nike Corporate, who asked us to pull together a proposal for a ShoeBox customized for Nike Reuse-A-Shoe that could potentially boost shoe recycling collection at Nike stores.
Read more.
Branding, Product
ShoeBox Installation: The Build
The story behind the construction of the ShoeBox Installation, a philanthropic initiative at the University of Oregon, benefiting Nike Reuse-A-Shoe & Hope4Hoopers. The ShoeBox is a flagship shoe recycling bin built of salvaged materials, designed to promote – and encourage participation in – a campus-wide shoe collection drive led by “A Step in the Right Direction.”
Read more.Our branding recognition stories.
Dual Silver Silver W3 Awards
Dual Silver W3 Awards for Board & Vellum’s New Website
We are thrilled to announce that the Board & Vellum Website is the winner of dual silver W3 Awards!
One Gold and One Silver W3 Award
Gold & Silver W3 Awards for the Kalon Surf Website
We are thrilled to announce that the Kalon Surf Website is the winner of two W3 Awards: one gold and one silver.
Two Seattle ADDYs, Plus One at Regionals!
Two Silver ADDYs for Marley Natural at the Local Level & One Advance to Regionals
Celebrating the ADDYs wins for the design & development of the Marley Natural website and social media campaign for the international brand launch.
Over 3,000 Shoes Collected for Nike Reuse-A-Shoe
The “A Step in the Right Direction” team blew past their goal of collecting 2,012 shoes, easily passing 3,000 shoes during their first season of the shoe drive.
Now Headed to the US Olympic Trials 2012 for Track and Field!
The ShoeBox Races Past Shoe Collection Goal for Nike Reuse-A-Shoe
The shoe recycling campaign benefiting Nike Reuse-A-Shoe is an ongoing success, with over 3,000 shoes collected in the inaugural collection period!
Did we pique your interest?
Let us tell you a little more about who we are, and how we work.
Team
After many years of working together, creative duo Blake Scott & Rachel Simrell Scott love delving deep into the work at Emerald Seven. We love what we do, and we hope that you’ll enjoy working with us!
Our Integrative Design Process
Rather than using a “waterfall” process, we use an integrative design process to consider your design challenge in terms of the whole. We iterate through cycles to reach thoughtful solutions, whether digital, physical, or a hybrid of both. Ask us how an integrative approach can help your project!
Can we help you with anything?
Or, would you like to join our (rarely used) mailing list?
Feel free to reach out with any questions you may have for us about our services, our work, or anything else that’s got you curious.